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SEO, however, has a lot of aspects from on-page to off-page and backlinking to interlinking. SEM stands for Search Engine Marketing, which is just another way of saying search marketing. It’s a broad term that includes both SEO and PPC, all aiming to drive traffic to your site through organic (unpaid) and paid efforts. In simple terms, search marketing is about getting visibility and traffic from search engines using both paid and unpaid strategies. Building up backlinks—that is, getting your website linked to from a trusted, high-traffic site—bolsters your site’s standing in the eyes of consumers and search engine ranking algorithms.
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Large Language Models, also known as LLMs, are AI algorithms that are capable of understanding, processing, and generating human language. Trained on massive sets of data, LLMs (like GPT) can perform natural language processing (NLP) tasks, from translation to content production. Intentionally provocative content that is meant to grab people’s attention and attract links from other websites. The process of searching for information (e.g., text, images, video) from a large database and then presenting the most relevant information to an end user.