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4 Types of Search Engine Optimization SEO

Each page should have one H1 tag, and H2 tags to outline the main categories of information on the page. We are a link building agency  We offer custom outreach campaigns and white label link building. This means the best way to get firm pricing for your SEO campaign is by speaking with SEO specialists who can do some industry research and help you develop a sound plan.

Maximize optimizations

In the end, optimizing all of the on-page factors helps ensure your page is shown on more searches. That way you get more traffic, and better quality traffic that leads to more conversions. When you combine all the on-page SEO factors together, they make up a crucial part of any SEO strategy. You can have tons of backlinks and a technically sound website, but without optimizing the on-page elements you still won’t be as successful. Yes, the content writing for existing page optimization and new posts includes one free round of revisions.

on-page seo

Imagens

on-page seo

Instead, you should create keyword-rich meta descriptions, but that read in a natural, non-spammy way. Remember, meta descriptions aren’t for the search engine crawlers, they are for the humans who will be reading your content. It’s important to include relevant keywords naturally without overstuffing, as excessive use can lead to penalties from search engines and diminish the readability of your content. The qualities that make an effective title tag also apply to effective meta descriptions. Although Google says that meta descriptions are not a ranking factor, like title tags, they are incredibly important for click-through rate. In Chapter 2, we discussed the importance of having a crawlable website.

  • Using this information, you can start developing an effective SEO strategy.
  • Remember, it’s Google’s goal to provide a good user experience to its users.
  • By following the steps I’ve outlined in this On Page SEO checklist, you’ll be able to move the needle of your core landing pages and blog posts too.
  • In fact, many times, you can hear a lot of praise for a tool but it might not fulfill your specific needs as it may fall short in a particular feature.

Pages that have a long loading time usually have higher bounce rates and lower average time spent on page. Simply upload your image and the tool create SEO-optimized alt text for the image that you added. To combat this you can make use of a concept called “keyword clustering”.

on-page seo

But remember, although you want your website to rank on Google search, your user’s needs will always come first. For the best product page SEO, make sure that your online store is speedy, responsive, contains useful information, and has clear calls-to-action. This will lead to a fantastic user experience that’ll give customers the confidence to make a purchase from your store.

on-page seo

The specter looming over most SEO-related conversations in 2025 is AI. When ChatGPT and other generative AI tools burst on the scene in late 2023, many predicted that the death of SEO was imminent. Search engines would wither away, with people turning to AI answer engines like Perplexity and Gemini to answer all their queries. Lucky for all the SEO pros out there, that prediction has not yet proved correct. Instead, nimble marketers have discovered how to employ AI to improve their SEO tactics.

on-page seo

To show your page in the search results, Google must first know about that page. It has to be indexed by Google, meaning that this page has been stored in their index. And for that to be possible, you must ensure you’re not blocking Google from indexing your post or your whole site. So check if you’re not unintentionally doing that (we still see this happening!), and ensure your site is indexed. Keyword research is crucial as it identifies what people are searching for, their questions, SEO Anomaly and the phrases they use to find answers.

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