Before even thinking about SEO, the first step you need to take is to familiarize yourself with how search engines work. Whether you’re looking to become or hire an SEO specialist, you’re in the right place. WebFX (the team behind SEO.com) is an award-winning SEO company with a growing team of 500+ SEO professionals. Partnering with a reputable SEO specialist, or team of SEO specialists at an agency, will set you up for long-term success.
PPC Ads for Google / LinkedIn / Facebook / Instagram
People perform organic searches in different ways and with different combinations of keywords. If your website appears in search results for various permutations of keywords (cloud computing, cloud platform, platform for cloud), there’s a good chance you have strong visibility. In a vacuum, leads that come from organic search typically have a higher conversion rate compared to leads generated by paid search, social, and print advertising. And while you’re spending real dollars on SEO Anomaly ads, SEO is more about investing your time.
Become an SEO Specialist to Expand Your Career Opportunities
If you’re smart about how you leverage your knowledge, you can monetize your new skills in other ways. You’re able to breathe life into blogs, websites, and businesses. His extensive and up-to-date technical SEO knowledge meant he was able to deliver a meticulously researched audit report with extremely useful and well thought out recommendations. Brodie’s in-depth analysis was coupled with clear action items that we will definitely be utilising in our SEO roadmap as we grow into new markets. Even when you have a fantastic in-house SEO team, it is always helpful to get additional insights and an “outside view” into complex SEO issues that may arise. Brodie’s insights, top-notch recommendations, and innovative SEO knowledge were amazing to help with strategy and solutions.
According to data from PayScale and Glassdoor, the average salary for SEO specialists ranges from $40,000 to $80,000 per year, while SEO managers can earn between $60,000 to $120,000 annually. Senior-level SEO positions, such as SEO directors or consultants, may command salaries upwards of $100,000 per year, depending on expertise and industry demand. Additionally, freelancers may earn varying rates based on project complexity, client budgets, and negotiation skills. Experiment with new strategies and tools to adapt to changes in search engine algorithms and user behaviors. Whether you’re currently an SEO professional or you’re working your way into the field, an SEO job promises excitement and tremendous potential for growth. There are other avenues you can go with SEO experience as well, including content marketing, business consulting, and data analytics.
Advanced Content and Social Tactics to Optimize SEO
The final set of tools you need to learn how to use is for backlink analysis and management. The three most popular tools are Ahrefs, Majestic SEO, and Open Site Explorer. I know this option isn’t ideal for everyone, but it’s a good way to get your feet wet. There are all kinds of businesses looking to hire in-house SEOs. The biggest risk you can encounter when creating niche sites is time loss. But if you are trying to improve your SEO skills, then that time will be valuable in your progression.
- Whether through brand awareness, customer reach, or profit margins.
- Google Keyword Planner, a free tool, can also help you search for words or phrases related to your products or services.
- Search Engine Roundtable – A must-follow website by all SEO experts.
- Make sure the keywords are worth the effort – the keywords should have a decent monthly search volume.
- He blogs regularly about SEO and Digital marketing, and his work has been referenced by leading marketing websites.Connect with Alex on Twitter and LinkedIn.